Session Description: Giving Days have become one of the fastest-growing fundraising trends within Higher Education to help increase annual donor engagement. Olivet Nazarene University completed its sixth annual Day of Giving event in April 2022 with record-breaking results posting a 28% increase in gifts over 2021 (705 gifts in 2021 and 902 in 2022) and a 53% increase in dollars over 2021 ($113,924 in 2021 and $174,152 in 2022). This success was a direct result of the implementation of a new "champion" program, targeted social media efforts, and a defined strategic communication plan. In this presentation, we will outline how to recruit event volunteers or "champions" and equip them for the successful promotion of the fundraising event. We will also discuss how to capitalize on the use of social media to effectively engage audiences and encourage participation. Attendees will leave this session feeling empowered to apply the concepts learned at their respective organizations with the goal of achieving increased donor awareness and support.