Session Description: Do you know who your stakeholders are? What are your analytics reports telling you about them? Charming your stakeholders is crucial for the advancement of all institutions.

In this session, you will learn about the art of setting social media parameters, what to really look for in your analytics dashboard, and how to blend creativity with your campaign goals.

Revealing your stakeholders is just the beginning; knowing where to take them and how... Well... That's the fun part!