Social Media and Community

I’d Watch That: How to Use Solutions-Driven Storytelling to Inspire Action

9:30 AM - 10:30 AM MT
Speaker(s): Kimberly Stern, Executive Director of Social and Digital Media, Colorado State University, Hannah Tran, Senior Social and Digital Media Specialist, Colorado State University, Arnesh Koul, Marketing Analytics Coordinator, Colorado State University, Ashley Schroeder, Associate Director of Social and Digital Media, Colorado State University

Science communication needs several key ingredients to inspire action and involvement. This is especially important with content surrounding pressing issues that call for a “we can do this together” attitude. Learn how and why we applied theories and research to our visual communication strategies highlighting sustainability at Colorado State University during Earth Month through a spectrum of content on YouTube, Instagram and TikTok.