Interactive Storytelling: New Takes on User-Generated Content
1:30 PM - 2:30 PM MT
Speaker(s): Katy Griffin, Social Media Strategist, University of Nevada, Las Vegas, Chelsey Holts, Director of Social Media, University of North Carolina-Chapel Hill
The way people–especially Gen Z–share on social media is evolving. Are people using institutional hashtags? Where are all the grid photos? We’ll explore alternatives to the traditional concept of user-generated content through new interactive storytelling features on social media platforms.