Session Description: Let's be honest, Instagram doesn't know what it wants to be, your numbers are down on Facebook, you don't have the staff nor resources to run a successful TikTok account (same with Snapchat), and who knows what's going to happen next with Twitter. Hello, LinkedIn! Since the social media channel was purchased by Microsoft in 2016, it has transformed into a space that is no longer just for jobseekers, but for minds of all kinds, making slight algorithmic adjustments that favor engagement, and backend offerings that allow for much more creative content and endless testing opportunities.