Session Description: We are all content creators! That’s a phrase we use often in our communications office at Pomona College. From our writers to photographers and from our graphic designer to student workers, we have empowered every member of our communications team to cultivate content ideas and produce content specifically for social media. Full team participation in the development of social media content has allowed our team to meet our social media goals. More importantly, it allows communicators to churn out purpose-driven, entertaining and valuable social media content for your followers.

Here we will discuss ways to get your communications team members to think and work like content creators no matter what position they hold in your organization. This is especially helpful for organizations with smaller communications teams and staff members who play various roles.