Delivering Exceptional Multi-Day Campaign Stewardship Events
Dartmouth is wrapping up a $3.7 billion fundraising campaign, which has resulted in a remarkable evolution of both the physical footprint of campus and the establishment of innovative academic programs. The campaign overlapped with important institutional anniversaries, including the 250th anniversary of Dartmouth’s founding and the 50th anniversary of the start of coeducation.
Throughout this period, Advancement developed an effective model for multi-day events--several of which have received international recognition through the CASE Circle of Excellence awards. Notably, we have capitalized on the wealth of intellect and expertise of our alumni and supporters to create compelling, only-at-Dartmouth programming. In this session, we will discuss the importance of taking this approach for driving interest and attendance, for building unforgettable moments to strengthen engagement with the institution, and we'll get tactical by outlining the "how" of designing an engaging program.