Leveraging Local Legends: Building Engagement Around Your Successful Alumni
2:45 PM - 3:45 PM CT
Speaker(s): Allison Arendt, Associate Director, Main Campus Events, University of Iowa, Allie Boenish, Associate Director, Stewardship & Events, University of Iowa
Competencies: Industry or Sector Expertise
Elective Session
Is your institution home to an alumni author that just had another book listed as a best seller? A Nobel prize winner? A notable athlete? Or a director of a major movie franchise? Whatever exciting moves your alumni are making, let’s talk about leveraging those into signature events that ultimately promotes the powerful foundation of your institution. Bring your questions and ideas, and we’ll discuss examples of telling the stories of aspirational alumni to build unique engagement and inspire our constituents.