Celebrate the data collection and evaluation as a result of excellent events. Come explore the world of ROI as it relates to your event portfolio and how it curates future event strategy. This session will aim to achieve the following:

1) Define ROI and the significant it plays in achieving your organizations mission
2) Review recommended components to include to determine the ROI for your event.
3) Showcase how the ROI can help drive your event portfolio
4) Use ROI to identify strengths and opportunity areas to connect with your donor base
5) Illustrate how ROI process will unify the division as you plan and execute events.