Telling your institution's story through the power of diversity, perseverance and community impact while increasing stakeholder engagement and affinity to your institution. Learn how Cape Breton University, the second-largest University in Nova Scotia, Canada, created an unforgettable event that raised awareness and showcased community relationships by highlighting the diverse talent from the #1 ranked Island in North America. Understand the strategy behind the creation of an event that told the inspiring story of an institution's past, present and future through cultural diversity and how that diversity built the foundation of the university. Learn how this event also served as a pre-event, in the quiet phase, leading up to the institution's largest capital campaign in its history. From the national anthem sang in three languages to dancing and music from four cultures to tell the institution's story through song, music, and comedy, each element of this event represented the CBU story. It showcased the diversity and inclusion that made our institution what it is today.