March 13, 2020—a worldwide pandemic looms, Purdue sends all staff home and Purdue announces the Purdue for Life Foundation. Purdue for Life—created in 2020 by uniting the Purdue Alumni Association and the University Development Office—drives and coordinates all alumni-related activities across the Purdue family’s post-graduation lives and works with alumni, friends, and fans to garner support for the institution. In this session learn how Purdue has centralized all of its alumni and donor centered events under one office. Tips and tricks for how to structure, resources needed, and the success Purdue is seeing on its West Lafayette campus to deliver first class events.