2. No One Left Behind: Stewardship
11:45 AM - 12:45 PM BST
Speaker(s): Margaret Clift, Head of Strategic Philanthropy, University of Glasgow
Stewardship refers to how we take care of our donors, keep in touch with them, and show them the impact of their giving so that they feel motivated to give again. When we know that it costs five times more to find a new donor than it does to secure a gift from someone who already donates, effective stewardship isn’t just the right thing to do—it makes good economic sense. But in a world of finite resources and complex environments, how do you make sure your donors receive the right interventions at the right time? In this session, we will explore what stewardship is, how to approach it strategically, and how to use the tools at your disposal.