In this workshop, you’ll dissect more than 30 (heretofore unopened) direct mail appeals from the most successful charities in the country (some with regular giving programmes raising in excess of £50m per year). You’ll work with other delegates to identify the keys to a really strong appeal, and explore some of the secrets experts use when drafting a great fundraising letter – the dialogue method, you vs we, empathic author, repetition, hero words, urgency, easy fulfilment, segmentation. By the end, you’ll be able to design a direct mail campaign capable of meeting and exceeding targets.