5. Writing for Impact - Case for Support
11:45 AM - 12:45 PM BST
Speaker(s): Margaret Clift, Head of Strategic Philanthropy, University of Glasgow
A case for support is the backbone of all our fundraising communications. So how do you make a case that sings? In this interactive session, we will take a deep dive into the fundamentals of case development and explore to bring your institution’s work to life for your donor. Bring your pens—you’ll be working too!