After this session you’ll agree - there’s so much more! This plenary will review the basics of regular giving but also help you understand the vital role regular giving plays in any robust fundraising strategy. In just over an hour, Kurstin will discuss core principles of regular giving, donor motivations, the methodologies that drive gifts, measurement strategies and secrets for success. She will also focus on the importance of data and analytics in regular giving fundraising, highlighting the role of segmentation, donor profiling, and lifetime value analysis in generating gifts. You’ll leave the session able to articulate the purpose and objectives of a good regular giving scheme, with the knowledge and skills necessary to build new or expand an existing programme.