Ethics are fundamental to human endeavours, enabling personal and professional growth. An ethical compass provides individuals with purpose and authenticity. An ethical practice also ensures professionalism in the field of fundraising and promotes philanthropy by increasing trust and public confidence. This session will help us reflect on the significance of purpose and authenticity in fundraising, and how ethics shapes the fundraising profession. We will also examine various scenarios where taking an ethical stance is necessary to uphold institutional purpose and authenticity.