Campaigns have become increasingly familiar in the fundraising world over the last decade, with many establishing monetary goals that quite simply boggle the mind. This session will help you understand how and why fundraising campaigns to achieve clear desired outcomes for society can play such a critical role in the advancement strategies of educational institutions. Liz and Liesl will share their thoughts and first-hand experiences on campaigns and will invite delegates to explore the pros and cons of a campaign approach to fundraising as well as the building blocks to ensure success, many of which will draw from sessions earlier in the week.