Inclusive philanthropy requires deliberate actions that permeate throughout advancement organizations. Advancement services, alumni relations, fundraising, and marketing and communication professionals will learn DEIB advancement strategies and work to develop a skill set that will add value to their organization.

Is Your Institution Prepared to Respond Effectively? A crisis is any event or situation that can negatively impact your institution’s reputation. Whether you’re dealing with an infectious disease on campus, a polarizing speaker, or a social media post that went viral for the wrong reasons, knowing how to respond effectively is vital. From managing day-to-day issues to responding to a public relations nightmare, using real-life examples, this session will share ways to anticipate, mitigate and manage your school’s reputation through strategic communication tactics that are timely and effective.

Data is at the heart of many decisions we need to make in Advancement. Whether qualitative or quantitative, anecdotal or scientific, data should be the driving force behind the analysis of effective alumni and donor engagement. Data-informed strategies and tactics can lead to the outcomes you desire for your campus. During this session, we will discuss the importance of data and how to best leverage the information you have at your disposal to improve engagement outcomes.

Finding that “needle in the haystack” prospect is exciting for any fundraiser and a strong relationship with the Prospect Management and Research teams can be the key to success. We'll explore tools and approaches that will help you identify high value prospects, optimize your portfolio and work with your prospect management and research to team to hit your goals together during this session.

What's a Gift Agreement? Why are they important? What should or shouldn't be in a Gift Agreement? We'll cover the critical importance of a properly written Gift Agreement and how it benefits both your institution and the donor. We'll also cover the various regulations and laws that impact Gift Agreements. Give you guidance on how to write appropriate Gift Agreements that meet your donor's requests while also staying compliant.

All successful campaigns have four essential pillars: 1) Case; 2) Leadership; 3) Prospects; 4) A Plan. The absence of any one of these ingredients spells failure. Join us as we walk through a comprehensive campaign plan and review the essentials for success.