The Starting Line: Program Level Strategic Thinking and Planning
Your head is full of everything you've learned about annual giving, alumni, volunteer engagement, personal solicitations, direct mail, prospect management, advancement services, communications and campaigns. Now what? How do you pull together all the pieces for a successful program? Strategic thinking and planning, of course! We'll discuss ways to plan for success, whether you're managing an office, a program, a staff-or just yourself.
So, you have a great idea but aren’t sure how to get the green light. Have been asked to take on developing a new program to engage alumni and donors, but don’t know where to start? In this session, we will cover the ins and outs of strategic planning not just at the organization-wide level, but also at the program or department level. We will cover the why, approaches for ensuring ROI, managing outcomes, aligning resources, and lead an interactive exercise to support the development of meaningful roadmaps.