No matter the size of your institution or the size of your advancement team, engagement events are likely an important part of your strategy to connect with alumni and donors. Therefore, it is vitally important for you to be thoughtful about the purpose of your events, the intended outcomes and how you will measure success, the data that will be collected, and the affinity that will be created as you advance relationships with your attendees. In this session, we will examine the elements of these strategic conversations, while also looking at the return on investment and the permanent integration of virtual events within our engagement strategies.