Colleges and universities are increasingly reliant upon sustained enrollment growth each year. With demographic and environmental factors wreaking havoc on traditional enrollment models and outcomes, institutions are continually searching for ways to support recruitment efforts that yield more students. Alumni are some of the best ambassadors and should be used throughout the recruitment of prospective students. In the session, you will learn about the importance of strategic partnerships between Alumni Relations and Enrollment Management, how to determine the ROI of investing in recruitment strategies involving alumni and a variety of strategies that have proven successful in enrolling students. No matter the enrollment outlook on your campus, the use of alumni in the recruitment process should be a core strategy.