Communicating with Alumni
10:00 AM - 11:00 AM CT
Speaker(s): David Gibson, Vice President, Communications & Marketing, Middlebury College, Erika Jordan, Vice President Alumni Engagement, Boston University
Elective Session
Our alumni aren’t just names on a list, they’re constituents, stakeholders, potential life partners … a most valuable resource for our institutions. They want and deserve access (to a degree), a voice (always), and to be advocated for (who doesn’t!), so how we communicate with them—to open a relationship or to deepen one—is crucial. Let’s review strategies and deliverables for interacting with these important and often far-flung community members.