Highly sought advancement professionals understand strategy. Whether you’re an early professional, mid-career, or aiming for an executive chair, those who are most valuable to their team understand what their university stands for, who it benefits, and why people should care. These essential but ephemeral ideas are wrapped up in the university’s brand and organizational strategy. In this session we’ll explore how to understand your university’s strategy and how to align your goals, talents and interests with the needs of your institution for the greatest mutual benefit.