Are We Going to Make It? Using Analytics to Assess Your Prospect Base and Campaign Success
10:00 AM - 11:00 AM CT
Speaker(s): Jami H. Johnson, Director, Prospect Management and Information Engagement, University of Chicago
Interdisciplinary Elective
Analyzing your prospect data is a critical component of campaign management before, during and after the campaign. Review analytics projects you can do to get ready, stay on track, and learn lessons to apply to your next campaign. Discuss setting campaign goals, gift table development, prospect pool maturity analysis, campaign revenue projection, identifying problem areas during the campaign, and reviewing your campaign when it’s over.