The more siloed the campus, the more common the problem: When there is a change in strategy, you have to get all stakeholders to agree. You need buy-in. You need to turn nay-sayers into advocates. How do you get everyone to agree that the change is right? In this session, you will hear about two significant shifts in email communication strategy: One from admissions at Penn State and the other from fundraising at Cornell. You will leave with an understanding of a proven method to get large, decentralized groups to agree on a shared strategy and become the champions of its implementation. In this session, you’ll learn: How to prepare and present a strategy proposal. Which stakeholders to involve at what times when proposing change. How to use data or charts to help you make irrefutable arguments.