Your Marketing Roadmap. If you work in advancement, you are always in a campaign. You might be building communities, raising awareness, or soliciting donor dollars. Mapping an audience-centric campaign plan will inform your tactical marketing approach. Learn Ashley’s framework for designing effective campaign plans. She’ll cover tactics to build and organize your audience; make connections through creative content–storytelling, digital downloads, and campaign landing pages; and strategies to increase conversion and retention rates. Attendees should come ready to tackle their next big campaign and create a roadmap to:
-Gain more followers
-Make meaningful connections
-Drive conversions
-See more people retained year over year