Is Your Institution Prepared to Respond Effectively? A crisis is any event or situation that can negatively impact your institution’s reputation. Whether you’re dealing with an infectious disease on campus, a polarizing speaker, or a social media post that went viral for the wrong reasons, knowing how to respond effectively is vital. From managing day-to-day issues to responding to a public relations nightmare, using real-life examples, this session will share ways to anticipate, mitigate and manage your school’s reputation through strategic communication tactics that are timely and effective.