Why Diversity and Inclusion should be a Core Principle of Every Marketing Campaign. No longer are the days when marketing campaigns are effective simply because of a catchy slogan and celebrity endorsement. Even the most powerful brands have fallen prey to advertising mishaps. To attract and retain a diverse student body, your marketing strategy must be authentic, inclusive, and convey a sense of belonging. This visual presentation shares insights on campaigns that serve as a model as well as those that missed the mark. In this session, you will learn more about how brands (and institutions) are embracing Diversity and Inclusion as part of their overall marketing strategy and why it should be a core principle of every campaign.