At the route of every successful marketing or communications project is a solid plan where everyone knows their role and has enough time to complete their tasks. How do we find this project utopia? Someone needs to claim the role of project manager, and your team leader is not always the best person for the job. Ashley holds “very good list maker” as one of her key identity traits, and found herself serving as project manager in unofficial capacities for many projects early in her career. Learn how to step into the role of project manager and what each project must have in place to keep your marcomm machine running