A strong and thriving annual giving program requires that you must first have a clear vision of the role annual giving plays in your institution’s overall development effort. Understanding this relationship allows you to develop plans for your program in a strategic and meaningful way that increases your chances of having a successful fundraising program and building traditions of giving among your alumni, parents, students and others. In this session we will explore what it means to have a clear vision and mission for your annual giving program, how to develop annual and long-term plans based on a variety of factors, set metrics and evaluation methods, and report and analyze your program regularly.