How to Transform your MarCom Organization
1:45 PM - 2:45 PM ET
Speaker(s): Jamie Ceman, Executive Vice President, RW Jones Agency, Rachel Morrison, Assistant Vice President, Communications and Brand Strategy, Chapman University
Competencies: LeadershipStrategic Thinking
Experience Level: Level 5- Expert Seasoned ProfessionalLevel 6- Leadership/ Transforming Seasoned Professional
Elective Session
All MarCom offices are challenged with being efficient with limited teams and resources while trying to make a big impact for your school. A marketing maturity model is emerging as a strong tool for setting strategy and showing real results. Learn from two experienced pros who have put maturity models into action and have demonstrated outcomes that show the power of this tool. Whether you are searching for a way to build a more strategic approach to marketing communications or have begun using a maturity model and want to learn how to make the most of it, this session will help you transform your operation (no exaggeration!).