Dana has more than 25 years of experience working within and between all levels of administration and faculty, parents, students, board members, and other community stakeholders regarding a range of topics including marketing, communication, enrollment management and feasibility, and parent and student satisfaction. In addition to on-the-ground experience working within schools in various admission and marketing roles at four different institutions, Dana is an expert in market research, enrollment feasibility studies, and strategic enrollment management projects.

As a facilitator and coach, Dana leads her signature small-group mastermind program, "The Assembly," and provides executive coaching services one-on-one. Recently, Dana completed nearly ten years as the inaugural coordinator of the Bay Area Directors of Admission consortium, consisting of approximately 110 schools. 

Dana lives in Northern California with her husband, an author, speaker, and physics teacher, and their high school-aged daughter, who literally and figuratively dances through life.