Dinah Winnick directs communications at UMBC, a leading public research university known for inclusive excellence. Her team focuses on raising the visibility of UMBC's strengths in research, teaching, and civic engagement through the award-winning UMBC News website, media relations, and strategic social media.

Winnick has organized social media conferences for higher education professionals and provides training and expertise on social media, media relations, and broader communications issues. She has also represented UMBC as spokesperson, played a central role in crisis communications, and provided writing and editorial support for the university president.