Dr. Imad B. Baalbaki is Vice President for Advancement and Business Development at American University of Beirut (AUB). Dr. Baalbaki works closely with AUB’s trustees, president, and senior leadership in support of AUB's academic and healthcare mission. He played a key role in AUB's Campaign for Excellence (2002-2007), and is currently leading BOLDLY AUB: The Campaign to Lead, Innovate, and Serve – a $650 million fundraising campaign. Dr. Baalbaki earned his bachelor’s degree in arts and master’s degree in business administration from AUB, and doctoral degree in marketing from Georgia Institute of Technology. A faculty member at AUB's Suliman S. Olayan School of Business since 1993, he is also the author of numerous publications in marketing and co-author of two leading English-language marketing textbooks for the Arab world.