Social Media and Community
As the focus for so many has shifted from in-person to online, our schools and institutions are forced to engage and evolve to meet our audiences where they are. As social media managers, we are poised to take on this challenge. We know this digital space and we know these online communities.
How are you listening to your audience members, responding to them, and giving them content they need? Join us at Social Media and Community online and go beyond social engagement. Learn to align your content strategy with your communications team's efforts and your institution's goals.
Join the conversation
#casesmc
This conference is designed for all levels of advancement professionals, given the now-ubiquitous nature of social media, its reach and impact.
Benefits of Attending/Program Highlights
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Online discussion and engagement with peers.
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Opportunity to address key issues impacting our changing landscapes.
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Review importance of mental health and self-care while managing community.
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Practical tips for managing social media in a crisis.
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Explore best practices for thriving, not surviving, with remote work.
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Discuss creating accessible and inclusive social media for all.
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Learn to connect with Millennials and Generation Z through social networks.
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Understand how to use social listening to guide engagement and measurement.
Who Should Attend
- Web and social media strategists
- Enrollment professionals
- Digital communication experts
- Alumni engagement professionals
- Executives and administrators (vice presidents, school heads)
Meet Your Co-Chairs
Stephen App
Stephen App is the business development manager at Campus Sonar, a specialized social listening agency that matches high-value social media intelligence and engagement opportunities to organizational strategic initiatives. He is also the host of seasons 1 and 2 of the Hashtag Higher Ed Podcast, a bi-weekly podcast that explores new ways higher education marketers connect with audiences through content. Read More.
Ashley Budd
Ashley Budd is director of digital marketing for alumni affairs and development at Cornell University. She is based in Saratoga Springs, N.Y., working remotely for the university as a digital strategist and project manager for the division. She runs a small team based in Ithaca, N.Y., executing social media, digital content and digital marketing analytics. Read more.