Gina Poulos is a storytelling professional and video strategist, specializing in producing compelling audiovisual narratives that support brand initiatives in the nonprofit and higher education sectors. Since 2011, she has built Temple University’s online video presence with authentic and unique content that is tailored to resonate strongly with target demographic audiences. She believes in a multifaceted storytelling approach: one that is thoughtful and focused on assessing how one story can be reimagined through multiple vehicles to reach a variety of audiences, shaping the way viewers ultimately think and feel about a brand.