Heather Clement joined the University of Sheffield’s Regular Giving Team six years ago and currently leads a multi-channel programme of acquisition and stewardship. Responsible for direct mail, digital appeals, phone campaigns and community fundraising, she has a strong focus on strategic planning. 

Heather also loves to test out new ideas and takes an audience-led approach to fundraising. In 2018, Heather successfully proved that when it comes to direct mail ‘longer is better’, with an innovative split test on the length of Sheffield’s scholarship appeal letter. When she isn’t producing overly elaborate segmentation plans or copywriting direct mail pieces, Heather enjoys baking and yoga.