Inés Teressa-Palacio is a global education specialist, advisor and consultant with 17 years of experience in marketing, communications, student recruitment, business development, alumni engagement, fundraising and internationalization targeting both B2C and B2B audiences. She has held senior roles at UK and Spanish institutions and has led successful strategic projects in multiple countries including the UK, South Asia, Latin America, Spain and rest of Europe. Inés is currently based in Barcelona, Spain and works with clients and organizations worldwide. 

Inés has been directly responsible for developing positioning, go-to-market, growth and engagement strategies in all those countries and has also initiated, cultivated and negotiated strategic partnerships with foreign governments, funding organizations, businesses and donors. Her senior leadership experience alongside her international background makes her highly adaptable to multicultural settings, commercially astute and able to engage with stakeholders at all levels from all the advancement disciplines and from different regions. 

Inés is a former member of the CASE Europe Council and the UK Universities Marketing Forum, and she currently sits on the Planning Committee for the 2024 CASE Summit for Leaders in Advancement. She has presented at CASE All Districts Conference (US), CASE Europe Annual Conference (UK), and CASE ToGather events (Spain). She is a Fellow of the UK Chartered Institute of Marketing, a member of the UK Chartered Institute of Public Relations, IESE graduate and UCLA scholar.