Jane Chafer is Vice President of Membership, Marketing, and Communications at CASE. She joined the CASE team in November 2022.

She began her career in 1985 with a marketing sponsorship for ECC Limited, based in St Austell, U.K., and completed her Bachelor of Science degree in Business Studies at Bradford University, with a six-month internship in Milan. From there, she moved to Mars confectionery and BT, where she held various senior marketing and communication roles with responsibility for integrated customer-facing campaigns.

Joining the University of Sheffield, U.K., in 2004 as Director of Marketing, she rebranded the University and led a programme to embed customer service within the organisation, whilst increasing international students by 40% in just one year. Chafer also represented the university at five international conferences. Chafer joined Plymouth University, U.K., in September 2009, completing her MBA degree in 2010 at Ashridge with a dissertation on marketing services at Plymouth. She held the role of Director of External Relations until December 2013, and was responsible for stakeholder engagement, communications, development, alumni, and marketing Operations. In 2013, she was appointed a fellow of the Chartered Institute of Marketing.

Chafer joined the executive team at the University of Exeter, U.K., as its inaugural Director of Communications and Corporate Affairs in February 2014. During her nine years at Exeter, she grew and developed the concept of integrated advancement.

Chafer got her first taste of non-executive work on the Board of Sheffield City Trust. Now, her non-executive work is for Plymouth Argyle Football Club, a league one team in the U.K.