Jennifer MacCormack is the Senior Director of Annual Philanthropy and Advancement Analytics at the University of Washington. In her role, Jennifer is responsible for building strategies that lead to a robust base of philanthropic support and pipeline growth, bring data and analytical insights into fundraising and engagement decision making, and transform the way we build meaningful relationships with our constituents through digital pathways. Jennifer has worked more than 15 years in fundraising, prospect development and analytics. She served on the Board of Directors for APRA and has volunteered with CASE, AFP, and Annual Giving Directors Consortium. Prior to her career in Advancement, she worked for years in the Middle East as an archaeologist studying the growth of early urban centers and fulfilled a childhood dream to work at a museum during her tenure as a research associate at the Smithsonian.