Jerra Toms is the Director of Marketing and Communications at the Sam M. Walton College of Business at the University of Arkansas where she leads strategic marketing and communications efforts internally and externally to engage with students, faculty, staff, alumni, donors, industry partners and other stakeholders to support the Walton College across the web, social media, audio and video, creative and branding, e-mail communications and more.

She is a two-time graduate of the Walton College, earning her undergraduate degree in marketing management and MBA with a concentration in marketing. Prior to working for the Walton College, she founded leisurlist, a media platform that showcased the best things to eat, see and do in Northwest Arkansas for Runway Group, which was founded by Tom and Steuart Walton. Prior to that she worked in employer branding for Walmart corporate and in client services for an influencer marketing company, Collective Bias (now Inmar Intelligence). In that role she worked with a number of consumer-packaged goods clients including Starbucks, Tyson Foods, Coca-Cola, ConAgra Foods, Hallmark, Nestle and more.