Beginning fundraising in 2015 as a student telephone fundraiser for the University of Leeds, Jessica has gone on to manage their Regular and Leadership Giving Programme – overseeing the generation and dispersal of gifts up to £25,000. She leads a team who manages direct marketing, digital, as well as telephone fundraising appeals. Developing Leeds’ acquisition and retention strategies, her role is to ensure that supporters are at the core of fundraising and stewardship appeals, from data selection to copy production, creating a caring, coherent and consistent donor experience.