Specializing in creative strategy and communications, JoAnn focuses on helping clients understand their most important audiences and how to engage with them successfully. She brings more than 25 years of experience as an expert in marketing for such diverse industries as commercial banking, sports marketing, and higher education. JoAnn has written for industry and institutional publications alike and has presented at conferences for the Public Relations Society of America, CASE, and the American Marketing Association.

She holds a master’s degree from Johns Hopkins University, graduated from Western Maryland College (now McDaniel College), and was inducted into Phi Beta Kappa. She volunteers her time for initiatives focused on animal welfare and community health and wellness.