Katherine S. Sawyer

Associate Vice President of Marketing and Communication and Chief Advancement Officer at Oakton College
Contributor

Bio

Katherine S. Sawyer is Associate Vice President of Marketing and Communication and Chief Advancement Officer at Oakton College.

Related

The Name Changed teaser

The Name Changed (the Community Focus Didn’t)

How Oakton College connected the pieces of a successful brand refresh

When Oakton Community College’s board of trustees voted to remove the word “community” from its name, the Illinois institution’s marketing and advancement teams embarked on a brand relaunch. This case study highlights the wins, the challenges, and the lessons learned—particularly relevant today as many community colleges consider name changes, mergers, and institutional identity shifts.

Feature
The Name Changed teaser

The Name Changed (the Community Focus Didn’t)

How Oakton College connected the pieces of a successful brand refresh

When Oakton Community College’s board of trustees voted to remove the word “community” from its name, the Illinois institution’s marketing and advancement teams embarked on a brand relaunch. This case study highlights the wins, the challenges, and the lessons learned—particularly relevant today as many community colleges consider name changes, mergers, and institutional identity shifts.

Feature