Kim leads business development efforts at 160over90 and oversees strategic communications activities for the agency’s client partners, leveraging a combination of earned, owned, and shared media tactics to increase visibility and share of voice. A journalist turned publicist now strategist, she first penned bylines in The Post-Standard in upstate New York, then worked as an editorial assistant for the National Campaign for the Arts in London, before landing on the Philly PR scene 15 years ago. She spent the early part of her career representing luxury brand Tiffany & Co. and promoting tourism and hospitality leaders like Kimpton Hotels & Restaurants. Since joining 160over90 in 2014, Kim has focused energies in the higher education arena, bolstering national reputation and fundraising efforts for leading public research universities, renowned liberal arts colleges, and elite private institutions.