Laurelle joined the Australian National University in 2015 and has spent the last four and a half years building a multi-channel and donor-centric Annual Giving programme. The focus is on retainable, quality and regular gifts through phone, direct mail and email solicitations, and supported by web and social media. Laurelle has been working in advancement for 14 years, starting her career as a student caller at Lancaster University in 2005. From there, she went on to work in Annual Giving at Oxford University and at Brunel University London. Laurelle is a self-confessed data geek and is driven by a passion for education and its life-changing potential.