Lucie Snape has 18 years of experience spanning corporate, agency, and media publishing. Snape has a keen interest in how the way we write, connect, and tell stories has evolved over time, with new technologies and changes in human behaviour; most recently the application of NLP and AI to further personalise messaging – right message, right channel, and at the right time. Snape recently started at United World College of South East Asia (UWCSEA) and is thrilled to be joining the college in its 50th anniversary. She joins a passionate group of intelligent people with a shared mission and values. Snape has a bachelor’s degree in business from Queensland University of Technology, majoring in communications and human resources management.