Megan Hoose, integrated marketing communications (IMC) coordinator for student recruitment at HACC, Central Pennsylvania's Community College, leads the strategic planning between HACC’s IMC firm and the College for student recruitment, as well as the integrated marketing communications plans. She’s served as an integral part in increasing the number of applications for admissions, developing a persona campaign with proven results, building awareness of the College’s programs and leading first-time campaigns. Megan has more than 16 years of marketing, advertising and public relations experience in the nonprofit, education and agency settings. She earned a bachelor’s degree in speech communication from Kutztown University.