Mhairi Gowans is a social media expert with six years of experience in digital communications, originally beginning in the museums sector. In 2017, Mhairi moved into higher education where she managed the social media for the University of Cambridge, using videos on student life as a way to engage applicants, students and alumni to great success. As of 2019, Mhairi has joined the advancement department at the London School of Economics where she intends to make alumni feel more connected with the School through the communication of current student activities.