Mike Petroff is a senior product manager at Harvard Business Publishing. He manages the ongoing development of the Higher Education website with a focus on acquisition and engagement. In his previous role as Director of Content Strategy at Harvard University, Mike led efforts to bring Harvard’s digital content to the world in innovative and effective ways. His team produced, distributed, and measured multi-channel content for flagship properties including Harvard.edu, the Harvard Gazette news website, email newsletters, and evolving social media and mobile platforms. Outside of Harvard, Mike regularly presents at conferences including Confab, SXSW Interactive, ContentEd London, and CASE on content strategy, social media, and analytics.